EXPERIENCE

Creative Strategist

EarnIn (2023 - 2024)

Architected creative testing strategies on Meta, Tiktok, and other digital advertising channels
Improved creative production efficiency, achieving 99.5% increase in asset delivery in H1 2024
Drove Tiktok channel growth 380% in Q2 with breakthrough creative while hitting CAC goals
Managed two editors, a producer, and expanded production with additional agency resources
Utilized Motion analytics platform to derive insights and optimize creative performance
Established creative testing frameworks and best practices, sharing insights across marketing and growth teams

Creative Lead

EarnIn (2019 - 2023)

Spearheaded 100% growth in high-performing Meta, Snapchat, Youtube ads in 2021
Stewarded company creative through Covid and relaunched growth efforts with remote casting
Overhauled all performance creative and reskinned 100+ video and static assets for company rebrand for multiple channels
Partnered with Legal and Compliance to develop creative guidelines for a highly regulated financial technology space
Promoted after 7 months due to superior performance and leadership

Senior Video Editor

EarnIn (2018 - 2019)

Contributed to 100% growth in active user base through high-performing ad campaigns
Implemented channel-specific creative best practices based on performance data
Produced and optimized 450+ video assets across YouTube, Meta, TikTok, Snapchat, and Streaming TV

Creative Director

Spiral Moon Media (2017 - 2018)

Led creative direction of projects, oversaw pre-production, production, and post production.
Mentored and directed a staff of talented producers, videographers, and editors
Collaborated with clients to understand the goals of their projects and pull from expertise to help them tell their stories as effectively as possible

Associate Director & Video Editor

Spiral Moon Media (2014 - 2017)

Video Production Specialist. My responsibilities included collaborating with clients, directing, lighting, shooting, editing, footage ingestion/organization, and optimizing videos for online distribution.
Extensive experience with Canon cameras and Adobe Premiere Pro

Education

CSU Chico

Bachelor of Arts in Communication Design

Minor: Photographic Studies

Study Abroad: Torino, Italy